Of all the TV commercials today, I think two of the most star-studded are those of the two leading food seasoning products in the country. Maggi Magic Sarap is endorsed by 3 bankable stars namely, Multimedia Star Kris Aquino, Comedy Box Office Queen Ai-Ai delas Alas and the Young Superstar Judy Ann Santos. Knorr Real Sarap on the other hand features the Optimum Star Claudine Baretto with hubby Raymart Santiago, the country’s most popular love-team today Kim Chiu and Gerald Anderson, Kapuso’s Primetime Queen Marian Rivera, sis Gelli de Belen, comedienne Pokwang, Award winning actress Cherry Pie Picache, and TV journalist and Rhea Santos Just imagine how much talent fee Maggi and Knorr are paying their endorsers. Does it take that much just to make people choose between real and magic?
Maggi believes in the power of magic. It promises to make a simple dish more delicious with just one small pack which only costs P2.50. This is being metaphorically portrayed by its three endorsers in one fantastic TV commercial where at first they look plain and simple then after a 360-degree turn transform into goddesses clad in chic and beautiful dresses. The granules of Magic Sarap contain meat and spices which add more satisfying taste in all kinds of dishes so it’s not only magical but economical as well. No need to add salt, soy sauce, etc.
Claudine Barreto, in a TV commercial, contradicts this belief as she shows the very visible herbs and spices found in Knorr Real Sarap All-in-One seasoning. These herbs and spices are not totally artificial and they add real goodness to dishes. As Realista (what she calls herself), she believes only in what she sees. Marian, Kim, Gerald, Cherry Pie, Gelli and the rest agree on this notion.
I did an experiment one time to prove which seasoning is better. I prepared two sets of ingredients to make Chicken Tinola, one with Knorr Real Sarap and the other one with Maggi Magic Sarap. Everything is measured equally to assure accuracy in my findings.
Guess what I found out. Real and magic taste just the same.