Just lately, I made a conclusion that Filipinos don’t like cartoons that much. That was after Ice Age 3: The Dawn of the Dinosaurs didn’t reach number one in the Philippines. Considering its performance at the tills in the United States and other countries, in our cinemas, Ice Age 3 did not surpass the box office earnings of Terminator: Revenge of the Fallen which managed to stay on the top spot on its second week. The last animated movie which made it to the top was Madagascar in November 2008.
That is the big reason why the announcement of the Victor Cabrera, managing director of Walt Disney Studios Motion Pictures International surprised me. Among the movies which opened last week in Philippine cinemas, Up performed best at the box office. And the bigger news is it made the highest opening weekend earnings for an animated movie ever in the country. It has grossed almost P 46 million on its opening week
Way to go Carl, Russell and friends!